Thursday , 20 July 2017

Nanaimo Bar Advocate Wins Tourism Award

Chelsea Barr, employee of the year for Tourism Vancouver Island

Chelsea Barr, employee of the year for Tourism Vancouver Island

Chelsea Barr has won the Employee of the Year Award for Tourism Vancouver Island saying it came as a complete surprise to her.
Barr, marketing and media specialist for Tourism Nanaimo, received it during a gala awards dinner on Wednesday during Tourism Vancouver Island’s annual conference in Campbell River .
“It was a complete and total surprise,” says Barr. “I didn’t even know I was nominated.”

Every year Tourism Vancouver Island recognizes stakeholders who have significantly impacted the tourism industry in various ways. The Tourism Employee of the Year Award recognizes a tourism employee who has demonstrated exemplary work performance above and beyond the regular call of duty, which enhances business and/or customer satisfaction.

Barr’s claim to fame is creating the Nanaimo Bar and Cedar Yellowpoint Artisan Trails. She has also led on developing and implementing this year’s #Explore Nanaimo marketing campaign.

She uses her creativity and industry knowledge to develop programs that attract both media and visitor attention for Nanaimo. In 3 short years the Nanaimo Bar Trail has grown from concept to a collection of 34 ways and places to try versions of our city’s famous Nanaimo Bars. The Nanaimo Bar Trail has garnered attention from prestigious media including Air Canada’s En Route magazine, the Huffington Post, Komo and King 5 News is Seattle and USA Today online to name just a few.

“Whether it’s creating new programs to draw attention to Nanaimo such as the Nanaimo Bar Trail, delivering impactful familiarization tours for media, judging the Nanaimo Bar tasting competition in her free time, or garnering stakeholder participation for a new Tourism Nanaimo campaign, Chelsea always gives her best and puts her all behind everything she does,” says Lesley Anderson, Executive Director at Tourism Nanaimo. “ She’s a passionate tourism industry advocate who works tirelessly to support the Tourism Nanaimo and Tourism Vancouver Island teams”

Corry Hostetter, Executive Director of the Downtown Nanaimo Business Improvement Association says, “Our organization has worked with Chelsea on many projects over the years. In particular, the #ExploreNanaimo campaign is an example of how I believe she has stood out as a leader in her field.”