By Marilyn Zink
Yellow Point Cranberries has won the We Heart Local award for local orchard and fruit supplier through the B.C. Agriculture Council.
We Heart Local is a community-wide movement that celebrates BCs best local growers, producers and food businesses.
Grant Keefer, owner of Yellow Point Cranberries, says winning the award was a pleasant surprise.
“It was great, because it gets people thinking about you,” he says.
Voting for the award was done online through the http://www.weheartlocalawards.ca/.
“It created a lot of awareness through social media about us,” says Keefer. “I was quite surprised and happy. It was a good time because we were just getting into the harvest season.”
Keefer says this was the first time they had dealt with social media, though the farm does have an active facebook account.
He says all participants had to do was go to the page to vote for their favorite farm or grower.
“It was more about creating awareness for local farmers,” says Keefer of the award.
Yellow Point Cranberries supplies fresh and frozen cranberries to local farmer markets, grocery stores and to Ocean Spray.
“We grow fresh fruit for them and processed,” he says. “We’re grower owners in the company.
Keefer says the farm supplies cranberries to local stores like 49th Parallel, Island Market, Eat Fresh in Parksville, The Root Cellar and Niagra Grocery in Victoria, Russell Farms in Cowichan and some locations in Tofino and Ucluelet.
Members of the family-owned farm also attend up to nine farmers markets Wednesday to Sunday to provide cranberries.
“We have fruit right up to Christmas,” says Keefer.
He says the farm produces over 40 specialty cranberry preserves as well as baked good, cranberry salsa through their Cranberry Cottage Store, which is open seven days a week from 11-5 p.m.